The Brain Glitch That Costs Sellers Money

The Brain Glitch That Costs Sellers Money

Monday Mar 02nd, 2026

Share

There is a funny brain glitch called the "Endowment Effect" where we think things are worth more simply because we own them.

You see the wall where you measured your kids' height, but the buyer just sees a wall that needs painting. 

This emotional gap often leads sellers to overprice their homes by 10 to 20 percent above market value. 

To sell for top dollar, you must remove the "Owner's Goggles" and view the property strictly as a product on a shelf.

Planning to buy or sell a house or a condo in Mississauga, Brampton, Toronto and GTA? Give me a call!


Tags: video