Video: What is a Virtual Open House?

Tuesday Aug 09th, 2022


What is a Virtual Open House?

A virtual open house allows potential buyers to view properties completely online. Using 3-D and 360-degree photography and video, real estate agents can guide visitors through your property as if they’re physically present.

Here are the advantages of choosing a real estate professional who can add a virtual open house tour to your home marketing plan.

Stand out online – According to new research, 79% of buyers shop for homes online. A virtual open house gives your listing an immediate advantage.

Greater convenience – Virtual open house tours allow homebuyers to view your property when it works for their schedule. Plus, for buyers relocating from another area, it eliminates the need for multiple trips, saving them time and money.

Avoids cancellations – From bad weather to unprecedented events, physical open houses can be canceled, wasting a lot of time and effort. With a virtual showing, you don’t have to worry about the unexpected.

More exposure – A virtual showing makes it possible for people across the world to view your property in greater detail, expanding the potential buyer pool.

Eliminates window shoppers – Traditional open houses can attract people who aren’t actually in the market for a new home. When your open house is virtual, this won’t be an issue.

Serious inquiries – Potential buyers have a better sense of whether the home is a good fit before they even contact you, so you’ll get more targeted interest.

Minimize showings – Frequent showings can be time-consuming and stressful, especially when you have kids and pets. With a virtual open house, you only have to keep it tidy once for the photos!


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